Samsung showcases its lifestyle TVs at BTS-themed pop-up store in Korea

Concluding updated: October 23rd, 2020 at 09:49 UTC+01:00

Equally a part of its partnership with K-pop music band BTS, Samsung has announced that it will showcase its lifestyle TVs at a pop-up store in Republic of korea. The popular-upwards store is located in Garosugil in southern Seoul, and BTS fans would be able to purchase BTS-themed products and dress.

Although the BTS pop-upwards store is mainly designed as an online store, it will accept some retail stores in the state, and the commencement of them is being opened in Garosugil. Samsung has placed its The Serif TVs on the principal floor of the store on which BTS fans tin can watch introductory and music videos (including ON and Dynamite). The company has also placed a 155-inch IFJ series 4K LED display on the 2nd floor of the store, and the display can output 1,200 nits of peak effulgence while playing HDR scenes.

Samsung designed the Serif TV in collaboration with Ronan & Erwan Bouroullec, a French furniture designer, and it resembles a canvas board for painting. From the sides, information technology resembles an I in the serif font family unit. Similar any other premium Tv from Samsung, The Serif has a 4K QLED panel and features HDR10+. It likewise features other bells and whistles, including Bixby, Google Assistant, Alexa, and One Remote.

Choo Choo-Seok, Vice President of Samsung Electronics' Video Display Division, said, "We are excited to exist office of the global superstar's carbon-free project, which is delivering a message of comfort and hope to the world through music." Samsung had recently started displaying BTS music videos on its TVs in retail stores worldwide.

Samsung The Serif TV At BTS Pop-Up Map Of The Soul Store South Korea